10 Reasons Why People Don't Give A Sh*t About WWE Anymore
4. Vince McMahon Lost The Plot A Long Time Ago
WWE is a thoroughly bizarre meta mutation of pro wrestling.
The point has been lost to such an extent that identifying flaws in the rules of the fictional world, and determining loopholes to get around actually wrestling, is a more effective means of advancing up the card than cheating in the ring. This is how Kevin Owens and Seth Rollins are currently vying for the WWE Championship.
The sporting emulation no longer exists. We are drastically removed from the core purpose of what pro wrestling is meant to be.
Consider Austin Theory's "push".
"We" - millennial wrestling fans accustomed to Vince McMahon's bizarre quirks - recognise that Theory is considered a project internally because the boss enjoys tormenting and slapping him on national television. Again, consider what should be happening. The pro wrestling heel should be cheating and bragging on a path to championship glory. Theory isn't doing this. He lost to Finn Bàlor on RAW in December and hasn't wrestled since.
Nothing about the fiction itself indicates that Theory is set to inform storylines in a major way. It requires several years' worth of an Observer subscription or perusing the aggregates for a window into Vince's tremendously weird brain to even infer this.
He receives blanket silence in the ring because the people who don't know are mystified, and those who do know better than to give a toss.