10 Reasons The WWE Draft Concept Failed

4. Brand vs. Brand Matches

Starting with the 2007 Draft, WWE held brand vs. brand matches every year with Raw, SmackDown and ECW. The winner of each match would earn a draft pick for their respective brand, which would be randomized (more on that later). Basically, if Raw already had a loaded roster and went on to beat SmackDown and ECW in a clean sweep, they would have stolen even more of their stars and leave them with nothing. It was fun if you were a fan of one show and not the other, but as previously noted, fans stopped taking sides by the late 2000s. Raw, SmackDown and even ECW were all virtually the same, so the brand vs. brand matches held no value. The ending outcomes were also pretty predictable considering if Raw already met their maximum number of draft picks, SmackDown would even the score. https://www.youtube.com/watch?v=bJmZkGFRNHA It was a concept that worked for the short-lived Bragging Rights pay-per-view when it was a battle of brand supremacy, but it felt out of place at the annual Draft event. That didn't stop them from doing it until the end of the Brand Split in 2011, though.