Having two World Titles wasn't a bad thing when the brand extension was going on. They actually did a really good job of separating the two and each of them were both featured as the main title at various points. A lot of it depended on what was the hotter feud at the time. The World Heavyweight Title wasn't actually in the plans when they did the initial draft on March 25, 2002. They introduced it in August 2002. Prior to that, they had the WWE Undisputed Champion wrestling on both shows periodically. It was a good idea in a lot of ways, but what WWE must have realized is that it was too hard to book the same champion in feuds on different shows. They had to focus on just one show. That's why they had Eric Bischoff name Triple H the new World Champion on Raw in the summer of 2002. Eventually the WWE Title became the more important one. It headlined more shows largely because that's the one that John Cena held after his ascension as the top guy in 2005, but there were times when the World Title surpassed it like in 2009 when that amazing CM Punk/Jeff Hardy feud was going on. The two major World Titles helped the credibility of each show because if you went to a live event you were getting a major title match no matter what show you were on. There were also title matches on television a lot more often, which again made it seem more important. Since the champions almost never interacted aside from a backstage segment at a joint brand PPV once in a while, they were both treated as valuable commodities as they should have been. As we all know by now, in late 2013 they merged the two titles when Randy Orton defeated John Cena in a TLC Match and even though both titles are being carried around by Daniel Bryan right now, there is only one WWE World Heavyweight Champion today.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.