7. Merchandising And Marketing
Linked to looks is merchandising and marketing. WWE made an absolute goldmine off of merchandise connected to Stratus' looks. Whether it was videos with her on the cover, magazines, calendars, posters... she looked amazing on any product, and her looks sold so many units of merch for WWE. WWE are hoping that the same will be true of Amanda, and that's one of the reasons they've rushed her on to Total Divas. The aim is to get her over, and then plaster her across all sorts of merchandise and products. Sure, it is PG WWE now, but Amanda will still be merchandised and marketed in the same way that someone like Nikki Bella currently is. Like Stratus before her, Amanda is going to be used as a way of getting eyes on WWE.