10 Reasons WWE Is Losing Their Audience
8. Revisionist History
Way back when WCW was starting to make their presence known as a true competitor, WWF would often ignore the promotion. But when former WWF stars like Hulk Hogan and Randy Savage made the jump to WCW, the World Wrestling Federation started to ignore its own history by trying to erase their contributions to the promotion.
Instead of promoting and celebrating the rich history of the company, they began revising it.
It was a strategy that would last several years, and still does to this day for many topics. But when pro-wrestling had its all-time high record number of viewers on a weekly basis, the company actually embraced their history, regardless of their former stars' whereabouts.
When Vince McMahon delivered his famous "Introduction to Attitude" speech on Monday Night Raw in late '97, he promised the end of insulting the audience's intelligence. True to his word, the WWF shifted to a product that didn't ignore their past while also adding a plethora of adult-oriented content. They actually built on their past to develop their future.
Since then, WWE has gone back to revising history and crafting the past to fit the narrative they wish to tell. They say, "History is written by the victor," and that is absolutely true in the case of pro-wrestling.