10 Reasons WWE Is Losing Their Audience
6. Too Much Content
Another reason WWE is losing viewers is because they simply produce too much content.
To be fair, multiple weekly shows are nothing new to WWE. The difference is that in the past, these multiple weekly shows were much shorter in duration and not three hour marathons like Raw every Monday night.
With WWF Superstars, Wrestling Challenge, All-American Wrestling, and Prime Time Wrestling back in the '80s and early '90s, their television lineup combined for roughly five hours of programming a week. Today, with Raw, SmackDown Live!, Main Event, Superstars, Total Divas, Total Bellas, two monthly pay-per-views plus their extended pre and sometimes post-shows, there are weeks that see a total of 13-15 hours of content!
Even including the quarterly pay-per-views that WWF would present, that's still less than half the content of what the company produces today and that's without even mentioning the 24/7 WWE Network and its extensive catalog.
Content is king these days so it makes sense that WWE would want to produce more of it. But at the pace this company is churning it out, they are absolutely a victim of the law of diminishing returns, plus they're cannibalizing their own audience in many cases.