10 Reasons WWE Should Abandon Cable Broadcasting And Work With YouTube
9. Raw Could Be Two Hours Again
Raw's rating are tanking because in an age where people are paralyzed with too many broadcast choices, the idea of watching WWE Monday Night Raw for three whole hours is pretty much the last thing anyone wants to do. Raw is three hours long because WWE's all-important advertising earnings demand and a need for increased commercial ad space. Putting Raw on Youtube gives the broadcast a static page space that advertisers could use for clickable ads, as well as perhaps creating a situation where one advertiser could buy-in at a higher rate and reduce the amount of overall advertising.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.
