10 Reasons WWE Should Abandon Cable Broadcasting And Work With YouTube

3. Content Is King, And Content Works Best When It All Leads Somewhere

WWE's numbers on YouTube are already incredible. However, imagine if all of the WWE content all had three main places that those shows led to as a next watch -- Raw, Smackdown or the WWE Network. Clickable content is the future. However, clickable content hits another level when small shows lead to big shows which lead to enormous destination events. WWE's YouTube channel watchers should be converted to Raw and Smackdown viewers. Raw and Smackdown viewers should be converted to Network subscribers. Network subscribers should then be converted back into people who watch the smaller shows affiliated with WWE talent. If WWE creates this cycle, they then dominate YouTube, which means that when big budget sponsors want to buy in for the most eyes, WWE is an obvious standout brand.