10 Reasons WWE's Audience Has Dropped 20% In 12 Months

9. Overexposure

Brock Lesnar Universal
WWE

There really is such a thing as "having too much of a good thing" - this is a maxim just as applicable to the necessities of life as it is the luxuries. Try having too much oxygen or food - it's not advisable.

Whether WWE is a "good thing" or not is debatable, but there's no question it's overexposed to saturation point. Even those who enjoy the product are exhausted by it.

Let's take the month of May as an example: considering weekly television (including NXT and 205 Live), PPVs, and Network Specials, WWE produced around 46 and a half hours of in-ring programming. That's a staggering total - you could watch the entire Star Wars saga two-and-a-half times in the same length of time. You'd probably be sick of that by the second viewing of Phantom Menace. Imagine doing it every month.

With so much content being churned out on a constant basis, one can't blame wrestling fans for being more selective with what they watch. Given the interminable slog the weekly three-hour Raw has become, and its generally disposable nature, it's natural it would be the first to go on many people's schedules. Even for hardcore followers, it's the most sensible omission. Most are monthly subscribers to the Network; it's logical to cut out free-TV rather than content already paid for.

Obviously, Network shows such as 205 Live and the occasional special aren't forcing people to abandon Raw - the glut hurts them just as much as it does TV. But it wouldn't harm for WWE to let their audience go hungry a bit more, rather than bombarding them beyond their appetite's extent. Only a fool keeps eating after they're full.

Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.