For years, Cable and Satellite companies tried their best to prevent WWE from getting access to address information for fans that ordered their PPVs. The internet changed that. WWEs online presence allows them to connect directly with their millions of social media followers, and communicate directly to them. Now WWE is collecting large amounts of data about all of their network subscribers. They know what were watching. They know what were buying. They know what were searching for. They ask your age, income and household demographics. Its time they really harness all of that big data and generate meaningful business decisions. Much like grocery stores target coupons and ads to their customers, WWE could be doing a lot more to target fans with information about upcoming events, new programming and merchandise offers. The OTT-nature of the WWE Network means that theyve cut out of the middle man and can interface directly with consumers. However, the current approach is still very video-on-demand and live channel and not a 21st Century Interactive Television experience. Theyve got a long way to go to achieve and market the potential that the WWE Network has established.
I'm a professional wrestling analyst, an improviser and an avid NES gamer. I live in Saint Paul, Minnesota and I'm working on my first book (#wrestlenomics). You can contact me at chris.harrington@gmail.com or on twitter (@mookieghana)
