10 Ridiculous Wrestling Booking Decisions Nobody Can Explain

3. The Murder Of Zack Ryder

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WWE.com

Poor Zack Ryder.

The guy is evidently a major fan of WWE; his adult bedroom resembles a childhood paradise writ large, and he "enjoys" a sort of Stockholm Syndrome relationship with company. He epitomises what Dolph Ziggler has referred to as the "Gratitude Era". Ryder isn't just happy to be there; he is absolutely thrilled.

This was probably his undoing, let's face it. For whatever reason - pure vindictiveness, sadly, is the likely root cause, especially armed with the knowledge of how WWE reacted to AJ Lee's celebratory tattoo - WWE enjoyed draining Zack Ryder of his momentum via exsanguination. He got over with the hardcore portion of the fanbase, even those who deemed Z! Long Island True Story a bit naff, purely because his enthusiasm was so infectious, his drive so admirable. A token United States Title win, at TLC 2011, felt like a real accomplishment to the fans - but, given what followed, it was probably a cruel rib; a tantalising taste of achievement spooned out purely to take it away.

There's a weird "missed opportunity" narrative surrounding Ryder, which isn't true. Had WWE pushed him to the main event level, there's every chance his exposed in-ring game would have eroded the feel-good factor - but, Christ almighty, what a devastating cautionary tale this was, for talent and fans alike.

Don't dream, don't get over if we don't want you to get over - because if you do, the Big Red Machine will come after you. And he'll push you off a stage while you're in a f*cking wheelchair, for f*ck's sake.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!