10 Secrets Behind WWE's Stunning Current Success
9. Brand Loyalty
Tune in to the average Monday Night Raw and most editions of SmackDown, and you'll see full buildings, company merchandise out the *ss and the proverbial "smiles on faces" as promised by the company's supposed modus operandi.
You'll see them, but you won't hear much of them save for odd segments with the absolute top stars or matches simply too great to not get a reaction.
It's an odd problem that has surfaced in the time since the return of crowds was normalised at some point in late 2021, because those that tune into AEW Dynamite are greeted with loud cheers almost every week, while those content with WWE don't even consider it a problem. Stable or growing viewing figures suggest that those tuning in aren't turned off by it, and the wrestlers themselves are drilled enough to know when and when not to worry.
They're there, they're buying Cody shirts in insane numbers, and they're going ballistic when one of the best stories the company has ever told calls for it. It's not 2014 anymore, and WWE are more than content with silence over violence.