10 Shocking Times WWE Pulled The Plug On Mega Pushes
2. Paige
Paige's 2014 main roster debut was the sort of NXT call-up any number of graduates could have used ever since - even with a small botch, it was a supremely effective way of trying to usher in a sea of change.
'The Anti-Diva' was the NXT Women's Champion at the time, and talked her way into a Divas Title quick-win against the dominant AJ Lee on the post-WrestleMania XXX edition of Monday Night Raw.
Surrounded not by New Orleans natives but hardcore superfans and travelling British supporters, Paige went down a storm in front of what amounted to a hometown crowd. She'd gone down in flames by the end of the summer, and inadvertently taken AJ with her.
The two were assembling some decent displays with a pathetically small allocation across WWE's broadening weekly schedule, and the lack of care and attention predictably scuppered their chances of breaking out from the p*ss-break slot the Divas had been consigned to for years.
Months spent alongside Charlotte Flair, Becky Lynch, Sasha Banks and others throughout the latter half of 2015 weren't enough to reinvigorate her act before a 2016 surgery sidelined her for over a year. She'd tragically be forced into early retirement within months of her return.