10 Shocks WWE Need To Book At Extreme Rules

7. A Dean Ambrose Heel Turn

Even though he€™s popular as a face, Ambrose€™s career since the break-up of the Shield has hit a wall. Of the three members of that group, he€™s the least successful, and has fallen from arguably the top babyface in the fall of 2014 to that terrible place known as mid-card purgatory. He has lost virtually every major PPV match since the Shield€™s dissolution, he has been without a serious creative direction, and his moniker as €˜the Lunatic Fringe€™ hasn€™t yielded any serious character development or memorable moments, save for a terrible segment involving a Seth Rollins mannequin. Therefore, the best way to save Dean Ambrose would be for him to turn heel. His character definitely works better when he lacks a moral compass, and nothing says €˜Lunatic Fringe€™ like a madman attacking whomever he wants and brutally assaulting whoever gets in his way. One possible direction for him to go in would be to turn heel and attack new U.S. Champion John Cena mercilessly, since Cena defeated him for the title on the RAW after WrestleMania. Ambrose could show a darker side that emphasizes brutality, and attacking Cena would re-elevate him after months of losing and falling down the card, while emphasizing Cena as the €˜fighting champion€™ and adding more value to the title itself. Whatever direction WWE takes Ambrose in going forward, he can€™t stay as a face because he has floundered as one. If he wants to keep his nickname as the €˜Lunatic Fringe€™, he needs to live up to that insinuation and just go crazy and attack people with uncontrollable brutality. It€™s a much better direction than being a stale, smiling babyface with slight lunatic tendencies.