10 Solutions To The Hot Mess That Is WWE Creative

2. Implement A Protection Order

Brock Lesnar SummerSlam
WWE.com

The Finn Bálor problem is typical WWE fatalism.

He was sacrificed to Kane to build Braun Strowman back up after he was thrashed by Brock Lesnar - and now Bálor isn't deemed strong enough to face Brock Lesnar at the Royal Rumble because he cannot be rehabilitated from his stint as a makeweight in time. While Bálor has been normalised, the Demon hasn't - but this caveat is apparently lost on the same man in love with it (!). Once the heavily-pushed first Universal Champion, Bálor is now just a part of the meaningless WWE merry-go-round. Nobody bought Kane as a threat because he thrashed Bálor a few weeks back; he was perceived as a nuisance. So it didn't even bloody work.

WWE should implement a policy in which six male talents from each brand are granted a protection order - a creative edict prohibiting them from suffering arbitrary losses in this deadening plate-spinning culture. This Royal Rumble fiasco could have been avoided, if something like this was in place.

It's even worse in the respective Women's divisions; with the obvious exception of Asuka, every last act is treated as interchangeable parts in ceaseless multi-woman matches that, fittingly, are fatal for their prospects as genuine stars.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!