10 Strange Things WWE Champions Did With The Belt
6. Made It Spin (John Cena)
John Cena's spinning United States title was divisive in the extreme when he launched it in 2004.
Fully circular to mirror the spinning rims of one of his muscle cars, the merchandise-motivated move was seen as a desecration of a sacred prize - some achievement considering that the title in question hadn't even been in circulation a year when 'The Champ' defeated The Big Show at WrestleMania XX.
Those that were moderately miffed about the secondary strap getting Cena'd were positively f*cking raging when his personalised WWE Championship was revealed.
A spinning, bejeweled WWE logo didn't exactly reflect the prestige or history of the gold but it was emblematic of its present and future. Foreshadowing the customised plates that would be added to every belt (and the additional dollars the company would get for mass producing them), this served as the last act of Cena's coronation. 'The Champ' was here, and he wasn't going anywhere.