Wrestlers are great at selling. They sell everything from moves, submissions, injury, and emotion and when they're successful, fans across the world look up to them and see them as real-life superheroes.
More importantly, the nature of the wrestling business means that wrestlers can have the brand recognition of a superhero with the commercial availability of a soap star. Wrestlers, unlike many other athletes, are on television every single week and do multiple local live shows all around the world. That makes for a better connection and that's something commercial people who comes with leverage. And money.
In short, wrestlers are the perfect tool to be used as marketing machines for companies to get their product over on to potential customers, whether in the domestic market or abroad. This is especially true in the age of social media, where famous wrestlers gather hundreds of thousands of fans who view their social media posts every single day.
So a company hits the jackpot if it can get a wrestler to not only use their product but to endorse it, and luckily, some wrestlers aren't all that discerning when it comes to putting their name to products...
10. Fruity Pebbles - John Cena
This is very much a case of art imitating reality. Back in 2011, WWE was pushing the match of a century between the Samoan Hulk Dwayne "The Rock" Johnson and the last son of Krypton Super John Cena. In the build-up for their much-anticipated match at WrestleMania, The Rock cut one of his infamous promos calling John Cena a bowl of Fruity Pebbles.
But John Cena took the insult in stride and did what he always does when he gets hit: he rose from the ashes like a multi-coloured Phoenix and eventually decided to become the face of Fruity Pebbles cereal in a lucrative deal.
Good on you, Cena. Good on You.