10 Things AEW MUST Do To Compete With WWE

6. Push Creative Freedom...

Ambrose AEW
AEW

This is something Cody has already made very, very clear, with one eye winking at the fans, and another at the boys. That's technically a blink, but you get the idea: this siren call of creative freedom, the foundation on which pro wrestling was built before WWE brought its own house rules down on it, is intoxicating.

Cody is a very, very clever man: he knows that he is the living symbol of what such freedom brings. He transformed himself from New Generation-style WrestleCrap to key executive, doing in just two years what Triple H had managed in eight. Perceived as a revolutionary, his call to arms has alerted undercard chancers and disillusioned top guys alike to a promise land of change and chance.

In WWE, Neville was a Kickoff fixture punished to serve the onscreen punishment of Enzo Amore; in AEW, he will resume his wonderfully unpleasant heel act as main event foil for the Elite's over babyfaces. In WWE, Scott Dawson and Dash Wilder are an afterthought; tag team aficionados the world over can think of no more appealing a match than The Revival Vs. The Young Bucks under AEW's flattering filter. In WWE, Maxwell Jacob Friedman could only realistically hope of a very gradual NXT push on the level of a Dominik Dijakovic. Already, he's stealing scenes on the Elite as a charismatic, scheming d*ckhead.

In WWE, Dean Ambrose was a goofball. In AEW...

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!