10 Things AEW Wants You To Forget About 2023

3. Tony Khan's Twitter Storm

AEW decline CM Punk
AEW

Due to some sport or other, on October 10, AEW Dynamite was "time-shifted" and put head-to-head with WWE NXT.

WWE loaded up the show with John Cena, the Undertaker and Cody Rhodes - and were always going to win. Khan should have counter-programmed but let his Title Tuesday show speak for itself, realistically.

Undermining the idea somewhat, Tony Khan had previously revealed that he was told to do his anti-corporate, us-against-the-machine marketing tactic by...a corporation. Warner urged him to depict his AEW league as a snotty, defiant "challenger brand" in contempt of their bigger rival.

Khan, and this was amusing for a short while before he signed Ric Flair, went studs-up with both feet. He buried Vince MxMahon’s alleged sexual misconduct and, referencing Curb Your Enthusiasm, called Shawn Michaels a bald a**hole. If NXT had announced a DX reunion, Khan was surely seconds away from reminding his followers that Triple H once performed in blackface.

He then, following a bloodbath loss in total viewers, made sure to mention that Cena and 'Taker had never before appeared on a show that had drawn under one million viewers.

So who was the real loser, huh?

...AEW, handily.

'Poster Tony' worked better when AEW did actually face an existential threat, but when a lot of AEW's problems were of his own making, he had better, more productive things to do than cry foul.

Maybe knuckle down and work out a way to bring back the rankings system?

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!