10 Things Everybody Gets Wrong About WWE In 1995
3. New Look
It wasn't just wrestling attire that got a fresh coat of the brightest paint limited funds could buy. WWF's brand new logo was unveiled in 1995 to reflect the changes that had already taken place up and down the roster over the prior two years.
Keen to separate himself from visions of his own promotion from years earlier, the flood of ex-talent to WCW had left Vince McMahon with quite the conundrum in the aftermath of Hulk Hogan's final run. Unable to use his wealth of archive footage in fear of putting over performers that now appeared for the opposition, McMahon had to try and put over his ragtag gang as the finest selection of talent his audience had ever seen. Even if they were only being exposed to half of them for the very first time.
Debuting new stars on television and talking them up to legendary status wasn't convincing enough - the entire product required an aesthetic overhaul and a logo was part and parcel.
Replacing the beloved and bombastic 1980s/early-1990s 'block' logo with the blue and yellow side-on design reflected the company's back to basics approach. Like the bodies of performers post-steroid trial, the logo was less bloated, less complicated and less obnoxious.
This was in every sense, a 'New Generation'.