9.7 WRESTLER agrees to cooperate and assist without any additional payment in the publicizing, advertising and promoting of scheduled Events, including without limitation, appearing at and participating in a reasonable number of joint and/or separate press conferences, interviews, and other publicity or exploitation appearances or activities
The rest of the section just explains (in the most wordy way possible) that it can be recorded for use on WWE programming. This means that when you're out doing media interviews, press conferences, and so on, you're not entitled to pay for hours and hours of extra work. That likely explains why a number of wrestlers are not fans of doing media appearances. There's an obvious counter-argument to this, though: When you put in the promotional work, you're working to get more people paying to see you, and that will be reflected in the pay for whatever event you're promoting. For this reason, wrestlers used to be paid either very little ($25 in the WWF in the '80s and similar amounts in WCW) or nothing (Jerry Lawler's Memphis territory, for example) to wrestle on TV. When all of the money was made at house shows, TV was how you promoted yourself. The TV jobbers/enhancement talent would even be paid more than the stars because they were helping to build them up.
Formerly the site manager of Cageside Seats and the WWE Team Leader at Bleacher Report, David Bixenspan has been writing professionally about WWE, UFC, and other pop culture since 2009. He's currently WhatCulture's U.S. Editor and also serves as the lead writer of Figure Four Weekly and a monthly contributor to Fighting Spirit Magazine.
