10 Things That Have Lost All Meaning In WWE
2. Wins & Losses
Few things have hurt WWE over the past few years quite like 50/50 booking, and the system is one of the biggest factors contributing towards the company’s inability to build new stars. As soon as a wrestler scores a big win, you can almost guarantee he or she will take a loss on the next show, preventing them from building any kind of lasting momentum, damaging their credibility, and hindering their ability to get over.
There are a few exceptions, of course, but if you were to round up each member of the current WWE roster’s win/loss records, the majority of them would be close to a 50/50 split. A wrestler can’t move up the card if they're unable to string more than a couple of wins together, and as a result of trying to get everyone over at the same time, WWE have produced a roster with plenty of great workers, but few genuine stars.
It often feels like WWE decide their match outcomes on a coin flip, rather than using wins and losses as storytelling tools. As a result, it’s very difficult to get worked up about specific match outcomes anymore, as they’re soon forgotten, and are rarely of significance to the performer’s ongoing story.