Recently, WWE superstar and noted company malcontent Dolph Ziggler tweeted that being a good wrestler was the "least important" part of success as a WWE performer. Ziggler's social media use has earned him quite a bit of heat in his WWE career-to-date, but is there smoke where there's fire regarding his tweet? As well, with WWE long since having stopped being solely a "pro wrestling" company, just what are the component pieces of success that lie outside of the ring in this generation. Though now referred to by WWE as "sports entertainment," pro wrestling is still an industry where traditional notions of what it takes to be successful as a wrestler are still valuable. However, outside of the ring strengths have evolved (and keep evolving) in the "sports entertainment" era. In pulling together this list, while it may at points appear to be a "tongue in cheek" dig at WWE via Ziggler's statement, there's actually a ton of worth in thinking about the evolved state of WWE and wrestling-as-sports entertainment in the present day. Here's 10 things that at present (and likely forever more) matter more than wrestling in WWE. From height to heritage and more, WWE's now asking superstars to set a progressed standard of excellence.