10 Things That Would Happen If Vince Russo Returned To WWE Today

6. Love Of The Irish

Becky Lynch
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Vince Russo was often credited for trying to find spots for everybody on the roster, no matter where they sat on the card or in the perceptions of the wider audience. It was an admirable trait, and one that was notably absent from WWE when he departed for WCW in late-1999. Vince McMahon was traditionally a top-down operator, and it's fair to say the company has never seen such a focussed effort on acts lower on the totem pole since.

Unfortunately, one of the ways he managed to do this was through some claustrophobic racial profiling. A look towards 1997's Gang Wars highlights the broad issue, with Puerto Ricans, White Bikers and African Americans shunted together in stables based entirely on their race.

Again, whilst Russo shouldn't be held accountable for wrestling's long-held reliance on xenophobia, he was in a position not to perpetuate the issue, and continued on regardless. The 'PiƱata on a Pole' match from the November 15th 1999 edition of Nitro may be the single most offensive segment he ever crafted, with Mexican stars Juventud Guerrera, Psicosis, El Dandy, Silver King and Villano V all battling for a $10,000 cheque that sat inside the traditional Latina American ceremonial prop.

Mexican performers were an easy target, especially all bundled together. Enter Becky Lynch. Literally, in the case of Sheamus, Finlay, or Hornswoggle, with Russo replacing a Bex-Plex with Bex-Sex in an effort to somehow make the 'Irish Lass Kicker' more marketable to the lost young male demographic.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett