10 Things WWE Are Secretly Telling Fans About Their Future
2. The Future Of Marketing
WWE's charitable endeavours over the past several years have been saccharine to the point of insufferable - it's as if the company have found a way to make the benefactors heels in their own universe for the cynicism rooted underneath every segment like the mood slime in Ghostbusters 2.
And that's the point really - "the segments". Good on the billion dollar organisation for dropping a few crumbs downwards for various causes, but they've never met a good deed they didn't insist on crowing about.
In a nicer timeline than this, WWE are donating millions to charities in the way John Cena quietly amassed some record-breaking figures for Make-A-Wish (well, quietish until the company pounced and used it as the latest bit of the "he's a good guy really" character-building middle period of his career.
Unfortunately, back in reality, they are showing and telling everybody all the wonderful things they're doing with all the subtlety of a Vince McMahon firing. Widowed Dana Warrior is routinely trotted out to help market her deceased husband's memory (in occasionally problematic style, too), whilst gutsy and heroic cancer survivors are made to stand and listen to some goober from a car company only to happy to piggyback of off the press.
This has only increased as the years have passed, which suggests internal analysis trends upwards on the philosophy. Expect little change to that line graph.