10 Things WWE Are Secretly Telling Fans About Their Future

2. The Future Of Marketing

Vince McMahon
WWE

WWE's charitable endeavours over the past several years have been saccharine to the point of insufferable - it's as if the company have found a way to make the benefactors heels in their own universe for the cynicism rooted underneath every segment like the mood slime in Ghostbusters 2.

And that's the point really - "the segments". Good on the billion dollar organisation for dropping a few crumbs downwards for various causes, but they've never met a good deed they didn't insist on crowing about.

In a nicer timeline than this, WWE are donating millions to charities in the way John Cena quietly amassed some record-breaking figures for Make-A-Wish (well, quietish until the company pounced and used it as the latest bit of the "he's a good guy really" character-building middle period of his career.

Unfortunately, back in reality, they are showing and telling everybody all the wonderful things they're doing with all the subtlety of a Vince McMahon firing. Widowed Dana Warrior is routinely trotted out to help market her deceased husband's memory (in occasionally problematic style, too), whilst gutsy and heroic cancer survivors are made to stand and listen to some goober from a car company only to happy to piggyback of off the press.

This has only increased as the years have passed, which suggests internal analysis trends upwards on the philosophy. Expect little change to that line graph.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett