10 Things WWE Can Do With TNA
7. Build A Niche Brand
The consensus is that if WWE chose to acquire TNA, they’d likely take the tape library, absorb a handful of talents, and jettison everything else. Impact Wrestling haemorrhages money at an alarming rate, and with NXT already turning a loss, there doesn’t seem like much of a reason to keep the brand alive, particularly with Raw and SmackDown struggling for ratings as it is.
That being said, there’s some value in WWE potentially maintaining TNA as a going concern, but they’d need to switch the product up. There’s no sense in persisting with TNA’s current WWE-Lite style when all viewers will be watching is a watered down version of WWE’s existing shows. Instead, WWE can succeed by turning TNA into more of a niche show, and what better way to do this than by rebuilding one of TNA’s old cornerstones: the X Division.
TNA’s current X Division is thin on talent, but WWE have the power to rebuild it. Trim the current TNA roster, maintain wrestlers like DJ Z and Trevor Lee, and surround them with some of the world’s finest X Division-style wrestlers. Cut the show to an hour, bring back a few old faces, and WWE can successfully create a niche brand that’s completely different to their other programming.
Away from Raw's sanitised Cruiserweight Division, a rebuild X Division may just succeed. Whether or not this is something they can make money from, however, is another matter altogether.