10 Things WWE Could Learn From ITSELF 20 Years Ago
9. Stuck In A Moment
Ronda Rousey is the biggest star in WWE because the company - more than ever before - is almost entirely about moments, and not just the kind Michael Cole insists spill out of every single WrestleMania match with reckless abandon.
Her unbelievably impressive performances at the 'Show Of Shows' and Money In The Bank etched in viewer minds her face of fury and dynamic and ever-developing skill-set. She is a force of nature capable of generating flickering flashbulbs in the era of smartphone selfies.
WWE asks fans with infuriating regularity to neglect canon beyond a week or so anyway. Dolph Ziggler left the United States Championship in the ring after winning it in December, so beneath him was the secondary strap. A strap he was later forced to fight for when his anonymous protest failed to spark a revolution. His recent Intercontinental Title victory abandoned that narrative entirely.
Like Dolph unseating Seth, it's best just to live for the moments in WWE, but the company aren't half as good as they used to be at creating them. There's a reason most DVD boxsets and Network lists feature a smorgasbord of Attitude Era stunts. Unlike the last Rollins match you fawned over, those actually left imprints.