1. The Way The WWE Network Is Sold
The WWE Network is vitally important to the WWE and the way they go about making money. However, the way it was sold in the lead up to Money In The Bank was complete desperation. It either wasn't mentioned at all, or it was described as a 'free' product for new subscribers. WWE really need to get away from sounding like they are giving the Network away for free. It makes it appear valueless to new subscribers, and it annoys loyal subscribers who are already signed up and paying. In pushing Battleground, the onus should be on the merits of the product. WWE Network should be sold in a smarter way, with better thought out placement for mentions. The key selling point should be the Battleground special, not the chance to watch it for free if you're one of the few first time subscribers. Raw needs to push the merits, not the cheapness.