When WWE announced the lineup for Hell in a Cell there were a lot of questions about what match was going to go on last. It was an advertised double main event with Dean Ambrose taking on Seth Rollins in a Hell in a Cell match and John Cena vs. Randy Orton also in a HIAC match. Based on their history, a lot of fans assumed it was going to be Cena vs. Orton going on last. They main evented so many PPVs that it made sense. However, Ambrose/Rollins was the much hotter feud, so the hope was they would get to go on last. Ambrose/Rollins ended up going on last, which was the right move. Based on how the show ended, it had to go on last. If they put it on earlier then the final images of the event wouldn't have meant as much. It was also the right call to start the show with Dolph Ziggler vs. Cesaro for the IC Title. It started off the PPV on the right note with a babyface getting the win. That's always a good idea. If they went with the Dust Brothers vs. the Usos that would have been fine too, but that was a heel win. It's more traditional to start with a babyface going over in the opener.
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