10 Things WWE Suddenly Wanted You To Care About (After Programming You To Hate Them)

7. Curtis Axel

Baron Corbin
WWE.com

May 20, 2013, was the moment.

Starting that moment, from now, from that moment on, that was the moment, starting then, of the genesis of Curtis Axel, who WWE very ambitiously asked you to receive as a main event act from out of nowhere.

But you see, at that moment, the performer had changed his name. He was a new man, starting from that moment on, a man who, by adopting variations of his father and grandfather's names, was suddenly as good as they were!

Perfect!

Except it wasn't perfect, because the pitch so sudden and inelegant and insulting that nobody bought it. In a real careful-what-you-wish-for indictment of fan-casting, simply 'make Paul Heyman his mouthpiece!' did not work, in part because Triple H did such a sh*tty job of putting him over. Triple H had endured such a pounding at the hands of Brock Lesnar that he really shouldn't have taken the match. But, by God, you don't just chickensh*t out of a predetermined match. And it doesn't matter if your knee hurts so much that it has reduced you to tears. Triple H fought through a pec tear in Saudi Arabia, so you'll take that year on the shelf and f*cking like it. And trust Triple H to frame an uncommitted act of politicking as something heroic, Jesus wept.

The guy looked like he'd suffered sunstroke, which was the closest thing the dud Axel character ever got to heat.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!