10 Things WWE Wants You To Forget About Braun Strowman
5. He's A Terrible Heel
Is Strowman still officially a heel, after Sunday's events?
The commentators reacted to his nearly being killed at the hands of Roman Reigns with all the solemnity of a doctor who has just got your test results back, as though we are now being encouraged to sympathise with the giant's struggle.
Strowman is supposed to be a monster heel, in the long tradition of monster heels that includes the likes of Andre The Giant, Yokozuna, King Kong Bundy and... err, Snitsky.
On paper, you would expect him to meet with hostility from the audience, yet - and maybe it's his innately kind face - they love him.
He has been cheered throughout his feud with Roman, and fans are desperate to see him kick seven shades out of Brock Lesnar (that's if they ever get round to pulling the trigger on that one).