10 Things You Didn't Know About WWE In 1999

4. Chris Jericho's Rocky Start

Chris Jericho Road Dogg
WWE

Long before Vince Russo's name became associated with some of the worst moments in wrestling television history, the New Yorker's creative vision was credited constantly as to how and why WWE had turned their business around. The ramifications when he left seemed enormous, and allegedly had a knock-on effect on Chris Jericho. 'Y2J's earliest days in the company weren't the happiest, and as Wade Keller reported at the time;

"Vince Russo had scripted Jericho to defeated Rock on the Oct. 4 Raw. The new WWF booking crew changed the finish to Rock winning. Jericho has not impressed management or his fellow wrestlers yet with his in-ring work or ability to sustain heat during matches."

Presumably a Russo favourite anyway (his reputation for booking newer/fresher talent was established in WWE then doubled down on in WCW), Jericho losing to The Rock was the closest either man had to a payoff from the Canadian's iconic debut.

As it was, he wasn't able to score the huge victory, and in fact would be forced to wait another two years before The Rock became the first of the established WWE top-line crew to put him over with genuine conviction.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett