10 Things You Learn Converting From WWE To New Japan Pro Wrestling

2. The Rise And Fall Of Inoki-ism

Kazuchika Okada Dinosaur1
njpwworld.com

Experiencing the joy of New Japan Pro Wrestling's current flourish is enhanced tremendously by reflecting on how it almost never came to pass - and all thanks to the catastrophic booking decisions of its founder.

Antonio Inoki held talismanic control of NJPW from 1972 until his forced 2005 departure. He'd earned worldwide notoriety thanks to a 1976 contest with Muhammad Ali that devolved into lunacy; keen not to be embarrassed by a wrestler once it became clear it wasn't a show-fight, a set of arcane rules were devised which saw Inoki spend the entire match on his back like an upturned turtle, all the while kicking out at Ali's shins.

One of many instances of pro wrestling and mixed martial arts failing to fuse, Inoki failed to heed the lesson when he almost tanked his organisation with the same philosophy nearly three decades later.

Attempting to piggy-back MMA's popularity in Japan, he sacrificed past, present and future stars Jushin Liger, Katsuyori Shibata, Yuji Nagata and Shinsuke Nakamura to the likes of shoot-fight sh*tkickers Mirko Cro Cop, Fedor Emilianenko. K-1/PRIDE fighter Bob Sapp even lifted the prestigious IWGP Heavyweight Title amidst his huge run as charismatic-but-limited Japanese celebrity.

Revenues and attendances plummeted until video games company Yukes purchased 51.5% of the company from him just to rescue the sinking ship.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett