10 Times AEW Took It Too Far
1. A Mockery Of WWE Too Far
A good, astute wrestling promoter plays to their audience. "Telling the fans who to like and if they don't like them, tough t*tties" isn't the norm. This is the nihilism-generating philosophy of a mad old king.
AEW fans tend to pop for the various digs aimed at WWE's expense, so AEW will proceed with doing it. Subjectively, what was once earned and amusing is starting to really wear thin - unless CM Punk is in full furious "F*ck off" mode doing his incredible "buy one get four three extravaganza" bit - and it does frame AEW as the #2 organisation. Regardless, it's fan service, it always generates a reaction, and until it doesn't, AEW won't stop.
They should probably start thinking about it in the wake of the Jeff Hardy news. The scope for a self-own is too vast, and has now been realised.
Even before Jeff debuted, Matt parodied Jeff's exit by hopping the guardrail when abandoning Private Party; on commentary, with a wink, this was described as "pretty erratic behaviour". Jeff has recently behaved in a manner far more sinister than "erratic", by endangering the lives of drivers, and this scene (in addition to Jeff's own parody at Double Or Nothing) scans as deeply, deeply ill-advised stone-throwing. Booking Jeff Hardy on this specific run was a dishonourable mention unto itself.
If you want to get over on the heel, it's best to play babyface.