10 Times Title Belts Were Horribly Disrespected

2. European Union

HHH Shawn Michaels
WWE Network

Returning to the building where he'd forfeited the WWE Title less than a year earlier, Shawn Michaels was pinned for a title for the first time in over twelve months, and only the third time in his five years as a solo champion.

But it's 1997, so of course the story isn't that straightforward.

Shawn had cruelly politicked to dethrone Davey Boy Smith in Birmingham, England for the novelty title, then proceeded to do nothing with the belt whilst also claiming his third WWE Title.

Locked in a feud with D-Generation-X, Commissioner Slaughter looked to create a divide by insisting Shawn defend the gold against Triple H as the main event of a Christmas edition of Monday Night Raw.

First feigning a real fight, the pair revealed a ruse as Michaels hit the deck whilst Hunter comically ran the ropes and hit a featherlight splash for the win.

It was an insult to the emotionally charged Bulldog battle earlier in the year, and to a roster in general who had been told on screen and off by Shawn himself that he would not lay down for anybody. Not least in a comedy non-match with his best friend.

Already on life support, the title was now officially dead.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation for nearly 10 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with over 70,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana, 411Mania and Sports Guys Talking Wrestling, and has provided in-person coverage of some of the biggest pay-per-views and Premium Live Events in wrestling history, including WrestleMania, Survivor Series, All In & Double Or Nothing in destinations such as New York, New Jersey, Chicago, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in music and culture magazines The Crack, Pilot as well as Sunderland AFC's premiere fanzine A Love Supreme. When not offering his voice up for daily wrestling podcasts, he can be found losing it every other Saturday at the Stadium Of Light, and at Cribs gigs nationwide.