10 Times Vince McMahon Cut Off His Nose To Spite His Face
3. The CM Punk Suit Incident
It's a wonder that Punk lasted as long as he did in WWE. This is the second of three Vince McMahon problem-solving exercises - two of which were entirely imagined - to appear on this list pertaining to the Chicago Made superstar.
In 2009, fresh from contesting the feud of the year with Jeff Hardy, CM Punk as reigning World Heavyweight champion was in the midst of a series with The Undertaker. The following story is apocryphal, but knowing the WWE mindset, entirely plausible - and has been independently verified by several people.
On a European tour, 'Taker allegedly gave Punk a dressing down about the state of his scruffy dress sense. Punk's response was typically belligerent: "What about Cena?" Cena only dusted off the suit for special occasions. Moreover, Punk probably felt that his punk rocker gimmick would be seen as phoney had he smartened up his act; it is after all a scene which to this day sees fans turn on bands for signing with a major label.
Vince decided to punish Punk - the hottest heel WWE had built since Edge - by stripping him of his title in a barely-competitive 10:24 Hell In A Cell match at the inaugural edition of its namesake pay per view. Punk would end his breakthrough year by losing a dark match to R-Truth at TLC.