10 Times Wrestling GENUINELY Tried To Be Progressive

7. Turf War

Kota Ibushi Kenny Omega
WWE.com

1997's race-baiting 'Gang Wars' were anything but a step in the right direction for WWE in their ongoing war with WCW, but the complex motivations of anti-American heel Bret Hart broke intriguing new ground when the company needed it most.

Bret wasn't just still well-liked outside in Canada, he was positively adored. His scathing assessment of America's healthcare system, gun laws and treatment of vulnerable members of society struck equal chords with jingoistic and patriotic fans either side of the border. His words simultaneously tapped into Canada's insecurity as a bullied little brother and America's own masked failings as a nation.

Brilliantly, it was all still rooted in him being a classic wrestling heel. His reunion with Davey Boy Smith and brother Owen after his first embittered attack on the American audience revealed a sinister edge to his war-mongering. Eyes tinged with scorn, he was equal parts malcontent and manipulator. 'The Excellence Of Execution' had yet again exploited the best bits from the circumspect circumstances that surrounded him. His reward was one of the best runs of his entire career, ironically solidifying his legacy rather than divisively destroying it.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett