10 Times WWE Actually Admitted It Sucked
6. Whenever They Build A New Star (!)
Kofi Kingston overcame an 11-year journey to finally become WWE Heavyweight Champion at WrestleMania 35.
This was framed as the ultimate, arduous babyface journey, but that wasn't quite accurate. WWE had to suck for the wait to last as long as it did. WWE had to bury him after he botched - once - in his 2009 feud with Randy Orton. WWE had to be apathetic and directionless to explain his years and years and years in meaningless midcard title wilderness. WWE had to remove the agency of its stars to account for the New Day's hopeless start as a stable. WWE had to suck, for this arc to resonate.
The very same thing is happening, right now, with Drew McIntyre.
He had to endure years of nothingness after WWE made the dumb decision to go all in on a talent they weren't savvy enough to recognise wasn't ready. His embarrassing run in 3MB was framed in a recent candid sit-down as a reality check. He had to escape the WWE system, that sucked, to get over in a series of companies that did not suck, in order to return to WWE in a better position.
Literally, to become a top star in WWE, WWE must suck, institutionally, for these men and women to overcome and get over in spite of it. It is a wild development, when you really think about it.
WWE is celebrating its awfulness, because after a decade, a star just might be created in spite of it!