10 Times WWE Completely Abandoned Their Talent
7. Seth Rollins
"Seth Rollins: Babyface Brand Leader" was an optimistic pitch before 'The Kingslayer' ran headfirst into a version of The Fiend no longer being given the benefit of Bray Wyatt's deft touch.
Their angles together were generously spooky but pragmatically stupid, with their first encounter not only tanking an entire pay-per-view but going down as one of the worst main events in company history. WWE - the f*cking cowards - blamed their lousy non-committal booking on the poor referee, and teed up a Saudi Arabia rematch destined for a Fiend victory. Rollins, meantime, was left to rot in the aftermath.
To reset, as a babyface, he'd cowered and cried in fear over the heel before the company oversteered in the other direction and him attempt some sort of homicide when the two actually met in the cell. Dangerous enough for the referee to call it off but not for Seth to score the victory, Rollins was by then a man without a country. The "Burn It Down' wail from his entrance seemed to be an instruction from even the most pavlovian WWE fans about the story in general, rather than what remained of his dwindling fanbase.