On this week's episode of RAW, full-time star Rusev was marched out to the ring to assume a new role - glorified enhancement talent for Goldberg, part-time star of yesteryear.
One of WWE's best and main event prospects - Rusev is a vastly underrated all-rounder, with comedic chops as refined as his ultra-credible ring game - he was nonetheless sacrificed at the altar of the resurrected God.
It was dispiriting; even in this post-NXT era, wherein tantalising new prospects debut on a seemingly monthly basis, WWE still felt compelled to glorify the unrecoverable past. What's more galling - beyond even Goldberg's shaky performance - is that he was hardly a coveted signing. There was no great urge, no petition, from the fans. The entire exercise is an expensive advert for a video game.
This sort of thing is no longer a habit as much as it's an addiction. Recycling successful gimmicks and storylines is understandable. Welcome, even. But exhuming awful ideas, which already died on arrival, isn't merely the definition of lunacy. It is absolutely moronic...