10 Times WWE Failed At Forced Emotion
9. Shawn Michaels' Lost Smile
When Shawn Michaels conjured up a knee injury to absolve himself from returning the favour of putting over Bret Hart at WrestleMania 13 in 1997, the WWF on Thursday RAW Thursday framed it as a solemn, career-defining moment.
Michaels threatened retirement - he would in reality return just a few months later - before infamously claiming to have lost his "smile". In his Wrestling Observer, Dave Meltzer doubted the severity of his injury. Michaels' return date and the evidenced ability to work through far worse all but confirmed that he was taking the p*ss out of Hart.
The intended effect of the angle was one of shock, and an outpouring of grief. One woman, a Heartbreak Kid cosplayer, looked devastated. Elsewhere, unmoved fans chanted for Sid.
What's more galling in retrospect is that Michaels - who had proven himself capable of engineering crocodile tears to diffuse several backstage altercations throughout the year - had evidently not lost his smirk. He did manage a solitary tear towards the end of his whinge, but the performance for the most part was halfhearted.
It was a seminal moment in the company's history, without which Steve Austin's heroic face turn would not have happened (in such iconic fashion, anyway) - but that was by pure accident rather than design.