10 Times WWE Failed At Forced Emotion
3. Tommy Dreamer's WWECW Hardcore Homecoming
Though his retrospective perception as the "heartbeat" of the original ECW is a little overstated, Tommy Dreamer nonetheless was a mostly beloved component of the blood and guts league, the fans of which grew to respect his willingness to endure stupid amounts of punishment.
He mirrored his career trajectory in the ECWCW revival - without excessive blood-letting, naturally - in being positioned as a sympathetic enhancement talent. It didn't really work. He was meant to legitimise the "New Breed" by jobbing for them, but the whole enterprise was doomed from the start; the new brand was so opposed in style, attitude and authenticity to the original league that it was met with widespread criticism.
All of which served to compromise Dreamer's purportedly heartwarming homecoming in Philadelphia at Night Of Champions 2009.
"And for one moment, all is right with this world!" screamed a hysterical Matt Striker, as Dreamer wrested the title away from Christian via Jack Swagger at Extreme Rules. His win was well received - but his homecoming was met with indifference. As he made his way to the ring, Striker stated that "You can just listen to the ovation from the WWE Universe to a man that embodies passion and dedication."
The ovation was conspicuous in its absence. "These people believe in Tommy Dreamer!" bellowed Striker, as they all - to a man - sat on their hands. Dreamer looked moronic when he, as scripted, mouthed the word "wow". He - and WWE - were expecting a raucous reaction. They absolutely did not get it.