10 Times WWE Gambled On A New Gimmick Match
8. Championship Scramble
A convoluted match, the permutations of which spewed up scenarios that were very weird and quite distracting - The Brian Kendrick: Interim World Heavyweight Champion was a collection of words that did not belong together - the Championship Scramble was an interesting house show test pilot that somehow made it to pay-per-view (Unforgiven 2008) without the badly needed second draft.
Two wrestlers started a 20 minute-long Fatal Five-Way match, with the remaining three participants entering in five minute intervals. Pinfalls or submissions could be scored at any point, with the wrestler securing the latest fall declared Interim Champion...unofficially.
The core idea was sound. Thrilling, even; a sort of action-heavy, workrate Royal Rumble, the psychology was off in ill thought-out execution. The fall-heavy layout felt contrived, the countdown lacked the surprise intrigue, and there was no real impetus for the first two participants to do much of anything. It was a gauntlet with no eliminations.
It could be revived, as an actual Scramble, in which all participants start at once - and the modern style lends itself wonderfully to a white-hot finish - but Vince has definitely forgotten about it.