10 Times WWE Had Their Head Up Their Ass
5. Stand Up For WWE
![Vince McMahon Big Show](https://d2thvodm3xyo6j.cloudfront.net/media/2016/11/9a96e31edd5b0467-600x338.jpg)
"You do it, goddamn it!"
Those weren't quite the words of Vince McMahon, but that was the subtext of a marketing campaign so pathetic that it could only achieve the opposite of the intended effect. Linda McMahon made a play for public office in 2010. The media did some digging, not that they needed a shovel to lap up the foam on a coffee cup overspilling with so much awfulness, and Vince got pissed when the things he had done or authorised were brought to the attention of the public.
This led to the Stand Up For WWE campaign in which Vince asked his fans to defend Linda's worker's rights record and suitability to serve the public. As part of the marketing strategy, WWE released a video entitled 'Employees Stand Up For WWE'.
Brilliantly, literally one word develops an amazing irony. A black and white title card reads "On October 18, 2010, the employees of World Wrestling Entertainment voluntarily gathered to Stand Up For WWE".
Jesus Christ. Maybe don't capitalise the slogan if you want that to be convincing. The effect of this aesthetic choice made it look like the opening credits of a found footage horror film.
Nobody stood up for WWE. Seth Rollins did, but he was nine years too late.