10 Times WWE Made MASSIVE Changes That You Didn’t Even See
8. Stephanie McMahon Replaces Chris Kreski
It was the best of times, it was the w-ait a minute where did the best of times go?
WWE's output in 2000 was more than the outstanding sum of its parts. The company had assembled a diverse and dynamic roster thanks to being able to mine a cash-strapped ECW and creatively (and soon to be financially) bankrupt WCW, whilst smoothening the edges off Vince Russo's slightly jagged booking from the prior two years thanks to new creative head Chris Kreski.
Kreski used - and was mocked for using - storyboards in order to ensure every character's decisions made sense en route to whatever grand payoff he or the company had in mind. The philosophy breathes throughout the whole show, enriching even a theoretically pointless midcard with a sense of purpose that ultimately got everybody over in a company that hadn't ever been more competitive.
All great bookers have a shelf life, but Kreski's was brought forward when Stephanie McMahon became head of creative in November 2000 and set about building a team of writers, rather than acting as the sole architect of the longterm plans crafted by Vince, Pat Patterson, Bruce Prichard and whomever else was by then in on the process.
As an internal process, it was all change and never to return, although the next entrant was given the same treatment too...