10 Times WWE Missed Opportunities To Create Lasting Main Event Superstars
2. Ryback Vs. CM Punk (Hell In A Cell 2012)
Regarding the Nexus, one of its original members was a superstar named Skip Sheffield, later repackaged as Ryback.
Ryback debuted after WrestleMania XXVIII as a babyface and was featured prominently on RAW. Given his look, body type, and the type of push he was receiving (including an undefeated streak), Ryback drew immediate comparisons to Goldberg. Ryback even had an opportunity to mirror Goldberg's early success when he challenged CM Punk for the WWE Championship at Hell In A Cell 2012.
Around this time, people were talking about Ryback as a potential successor to John Cena as the face of WWE. A championship victory here for Ryback would've been a magical, star-making moment, ala Goldberg in '98. Instead, Ryback lost and, over the next few months, went from super over, mega babyface to just another guy.
Opportunities this big don't come up often. If WWE wasn't prepared to go all the way with Ryback, he should've been kept out of the World title picture until they were ready.
It was arguably WWE's biggest missed opportunity of the past decade.