10 Times WWE Pleasantly Surprised Their Audience

6. The Signing Of Brian Pillman

Finn Balor John Cena
WWE

Securing Brian Pillman's signature in June 1996 was a very un-WWE move for the WWE of the time, not least he because the contract he signed guaranteed him monies in a way few others had ever received.

The industry was changing rapidly at the time, and few performers were as ahead of the curve as the 'Loose Cannon'. He'd worked his way out of WCW just to potentially go back there on double the money, and used ECW as the unfiltered platform to do as pleased to ensure that both major organisations had to part with plenty to get him on board. The plan worked to near-perfection until a horrific car accident left him with injuries that not only threatened to end his in-ring career but expedited a drug dependency that would contribute to the end of his life just over a year later.

Without such hindsight though, Vince McMahon took the gamble on Pillman in order to try and claw back an edge in the ever-building war with his opposition to the south. For all his physical and mental fragilities, Pillman sought to earn every cent he was paid during his remaining time with the group. Every promo and commentary stint was the sheer delight audiences had hoped for, even if the matches paled in comparison with his older efforts.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett