10 Times WWE Treated Its Audience Like Children

9. Download THE APP YOU THICK F*CKS, THE A-P-P

Liv Morgan Baby
WWE.com

The internet revolution bypassed an entire generation of human beings. What many of us take for granted, and find intuitive through years of experience, some find bewildering. For those people, WWE were justified in providing explicit instructions for downloading the WWE App - on the odd occasion, at launch. Since WWE treats us all like dribbling babies, these instructions were barked out ad nauseam.

This is no exaggeration: in attempting to research the content for this piece, having repressed the memory of just how insulting and laborious the instructions were, your writer attempted to re-watch episodes of RAW circa summer/autumn 2013. On every single occasion on which we returned from commercial break, Cole mentioned the App, how to download it, what we missed by not downloading it, and how we could use it to impact upon the viewing experience. The f*cking irony. In audio leaked around this time, even Cole had to clarify the instructions with Vince. "I've said it a sh*tload of times tonight," he fretted.

"WWE Network is just like Netflix!" suggested Kofi Kingston in one of several, utterly unnecessary PSAs. Netflix relies on the primitive intelligence of its users to navigate it.

The WWE Universe, in contrast, are just primates.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!