In 2015, one gets the sense that World Wrestling Entertainment would very much like to eradicate that second word from the name, simply calling themselves 'World Sports Entertainment', or something along those lines. As big as the ol' WSE would potentially be, WWE is closer to the promotion's roots. Once known as the WWF, or World Wrestling Federation, the company have often taken steps to dis-associate themselves with pro wrestling. It's been a curious journey for one Vincent Kennedy McMahon, a guy who feels calling his product wrestling tarnishes it somewhat. Over the years, McMahon has instructed his staff to - among other things - refrain from calling his performers 'professional wrestlers', or even really mentioning that this is wrestling at all. Instead, wrestlers under the WWE banner have commonly been called 'Superstars', and wrestling is 'sports entertainment'. Moving away from such 'traditional elements' as even admitting what field of entertainment your company is in often baffles even the most ardent of fans. Along the way, McMahon has shifted the goal posts with alarming regularity, and has thus changed the business remarkably. Sometimes, this has been for the better, such as enhanced production and a renewed emphasis on pomp and circumstance, but there are times when it has threatened the core product fans enjoy somewhat. Listed here are 10 such changes WWE have made to their brand which they really didn't need to!
