10 Ups & 0 Downs From AEW Dynamite: Fight For The Fallen (27 July)

4. This Is How It's Done

A promo is supposed to promote. The key is obviously in the name, but last night's Jon Moxley/Chris Jericho microphone battle was a great reminder that these things are intended to drum up excitement for things to come (and maybe sell a few tickets or inspire a few extra views). Jericho stepping up to the Interim World Champion may have inspired a few eye-rolls prior to this segment - these were reversed as he and Mox went toe-to-toe across the arena floor.

Jericho hit the stage with his Appreciation Society following Moxley's win over Rush. Appropriately, this was pure Sports Entertainment bullsh*ttery, with Angelo Parker copying Roman Reigns and referencing the "AEW Galaxy." Jericho played that side up to create a bigger contrast between him and Moxley, too. He was outright whining when he spoke of Eddie Kingston brutalising last week and deliberately ignorant when calling himself the potential first-ever two-time AEW Champion, no-selling the man before him.

Mox cut straight through the nonsense. He isn't interested in Jericho's "pathetic" Stamfordisms. He doesn't want 'The Wizard' or 'King of Trademarks', but the 'Lionheart'. The guy he used to order dodgy VHS tapes of decades ago. The last survivor of the Hart Dungeon. Anyone else need not apply.

They'll now wrestle at Quake by the Lake in a fortnight. It makes sense as a big, credible title fight for Moxley ahead of All Out, where CM Punk hopefully awaits - and that AEW hasn't gone back to this match since Revolution 2020 means it feels fresh, too.

Yes, Jericho's win over Kingston was ill-gotten. This week's good booking doesn't undo last week's confusing booking. This was tremendous, though.